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The State of Speed to Lead in Home Services

Speed to Lead documents a comprehensive study where Math Before Marketing revolutionized lead management for home services. Based on her own experience, Marcia Barnes and her team hypothesized lead management for home services needed to evolve. During research, they found the bottlenecks within many companies related to slow response times.

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Speed to Lead demonstrates how applying the flywheel model with the test factory discovered many of the bottlenecks throughout home services. The instinct is to lead with budgets or tactics, not data-based strategy. The myopic impact on budget planning often misses opportunities to grow.  

When companies stop looking at finance, marketing, sales and operations as separate units, businesses work as a systemic organization. 

“The ideal situation,” as summarized by Marcia Barnes, “is one where you find the right balance of both close rates and revenue generated per deal.” Performance marketing works throughout the flywheel discovering efficiencies and broadening the vision of the entire business.

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Marcia Barnes founded Valve+Meter Performance Marketing with the vision to 10x the value of 100 businesses. If reading Here We Grow has inspired you to release the flywheel in your business, our team is ready to hear about the results you need in order to drive transformational growth. Request your free marketing analysis today!