One challenge to growth is a lack of knowledge. Learning the terms of performance marketing starts with understanding the Flywheel Methodology. This entry into performance marketing allows individuals throughout your organization to embrace the programs impacting growth. Next, challenge yourself and team members to fully commit to memory the marketing metrics including definitions and formulas. 

When these metrics become the vernacular of your business, everyone is accountable for their role in the business and empowered to transform the growth of your business. 

Recalling Permission to Lead, Carol, an administrator, saw a deficiency within operations that helped incite exponential growth across multiple businesses. When leaders treat every staff member with integrity and respect bold results are possible.